A bottle of yangmei wine—how does it dare to sell at this price?
I stood in front of the fruit wine shelf for ten minutes, and I picked up the plainest-looking bottle. How does it go from around twenty-something yuan to more than double? The answer is all in the packaging.
Freshly ground, zero additives—why won't young people buy it or buy into it?
Traditional categories are making a comeback. The hard part isn't changing the flavor—it's translating your "good" into a phrase that young people feel says "this is so me." Yigu Yiyang freshly ground soy milk turns real, freshly ground ingredients into an attitude young people are willing to show off.
In the Age of AI, Agents Can Handle All the Details—What's Valuable About People Is Big-Picture Judgment and Creative Vision
Sanyao: Once AI takes care of the details, the person who can hold the whole thing together becomes even more valuable.
A energy drink from Jin Sangzi I designed for someone before—why doesn't the packaging look like Red Bull? (Spec work)
The energy drink market is dominated by black-and-red. Jin Sangzi uses purple-red and peach to carve out a different crowd. Cross-category isn't starting from zero; it's turning old trust into new permission.
The delivery gig as a fallback? Robots may take it over—and then that road gets very narrow!
Sanyao: The future doesn't belong to those who can still fall back on food delivery—it belongs to those who've already built trust into their products.
Regional Specialties Suffer Most: Leave This Mountain, and No One Knows You
The biggest ceiling for regional specialties is that they can't leave their place of origin. Using a papaya wine case, this article breaks down the key to "breaking out": don't just speak the local dialect to locals; translate local value into a universal language everyone across the country understands, so outsiders feel it's "worth taking home"—only then can the premium leave the province.
This National Day has a characteristic: people love going to the suburbs, to county towns, to unique places. County-level tourism is up 51%. It's time to upgrade the packaging of local specialties, or travelers won't take them home.
Sanyao: Tourists will disperse, but the battle on the shelf is fought every day. The face of the box must speak more eloquently than the scenic spot's signboard.