Service Scope
Sanyao Planning & Design provides full-chain services around 'Brand Positioning → Packaging Visuals → Shelf Conversion → Marketing Promotion,' helping good products sell at good prices.
We are a hands-on brand planning and design company. We don’t just make a pretty picture—we help you build your product’s pricing power.
1. Brand Planning
Find the right position first, then talk design.
- Brand Positioning: Target audience, competitive differentiation, value proposition refinement
- Brand Story: Make consumers remember who you are at a glance
- Visual System: Logo, color, typography, graphic symbol system
- Product Line Planning: Series packaging strategy, unity with individuality
2. Packaging Design (Core)
Packaging is a salesperson on the shelf—one that doesn’t take a base salary.
- Food / Liquor / Beverage Packaging: Baijiu, fruit wine, drinks, canned goods, snacks, tea, etc.
- Gift Boxes / Festive Packaging: Mid-Autumn Festival, Spring Festival, business gifts, and other scenarios
- Label and Bottle Shape Optimization: Integrated bottle labels, bottle shapes, materials, and craftsmanship
- Shelf Visual Testing: Multi-scenario validation with thumbnails, display stacks, and e-commerce main images
3. Marketing Promotion
Good packaging needs to be seen.
- Short Video Planning: Product stories, selling point breakdowns, customer acquisition scripts
- Content Marketing: Continuous output on WeChat official accounts, Toutiao, and case articles
- Investment / Channel Materials: Brochures, detail pages, exhibition panels
- Advertising Material Support: Main images, short video covers, landing pages
4. Digitalization and AI Applications (Efficiency Tools)
Use tools to boost creativity and execution efficiency, but the core is always branding and packaging.
- AI-Assisted Design Efficiency: Concept divergence, copywriting generation, visual references
- Client Data Digitalization: Building case libraries, material libraries, and content libraries
- Internal Process Tools: Lightweight digital solutions suitable for SMEs
Service Process
- Needs Communication: Understand the product, channels, target price, and competitors
- Strategic Positioning: Output brand direction and packaging concepts (3-5 working days)
- Design Execution: Packaging proposals, sample follow-up, craftsmanship confirmation
- Delivery: Print files, marketing materials, launch assets
- Continuous Iteration: Optimize and iterate based on market feedback
Have a product whose packaging you want to upgrade? Feel free to contact us.
FAQ
How much does packaging design usually cost?
Priced per project, depending on category complexity, number of SKUs, and whether prototyping & collateral are included. A single packaging design typically starts from a few thousand RMB; a series bundle is more cost-effective. Send us your brief and we’ll give a free initial assessment before quoting.
How long does a packaging design take from start to finish?
Usually 2–4 weeks: week 1 positioning & direction, week 2 concepts, weeks 3–4 refinement, prototyping & finalization. Rush jobs can compress the schedule, but leave time for physical prototyping.
Which industries do you serve?
Food, baijiu / fruit wine, beverages, tea, gift boxes, and agricultural specialties — our core strength is making packaging look more premium and more sellable on the shelf.
Can remote or out-of-town clients work with you?
Yes. Many of our projects are remote: briefs shared online, concepts reviewed in the cloud, prototypes shipped by courier. No geographic limits — we work with clients nationwide.
Besides design, can you also do marketing?
Yes. We offer short-video planning, content marketing, and distribution / e-commerce collateral — closing the loop of design → prototyping → promotion, so good packaging actually gets seen.